Privacy Policy
At Emotional Intelligence Academy, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, protect, and handle your personal data when you visit our website or participate in our emotional intelligence programs.
We believe transparency is essential for building trust, and we want you to understand exactly how we handle your information. This policy applies to all services provided by Emotional Intelligence Academy and complies with New Zealand's Privacy Act 2020.
Last Updated: July 22, 2025
Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us when you express interest in our services, register for programs, or contact us. This includes:
- Name and contact information (address, phone number)
- Professional background and current role
- Program preferences and learning objectives
- Communication history and correspondence
- Payment information for program enrollment
- Feedback and assessment responses
- Emergency contact information for in-person programs
Information Collected Automatically
When you visit our website, we automatically collect certain information about your device and usage patterns:
- Device information (browser type, operating system, device identifiers)
- Usage data (pages visited, time spent, interaction patterns)
- Location data (general geographic region based on IP address)
- Referral sources and search terms used to find our website
- Cookie data and website preferences
Data Collection Methods
We collect information through various methods to provide you with the best possible experience:
- Contact forms and program application submissions
- Cookies and similar tracking technologies
- Analytics tools to understand website usage
- Direct communication via phone or correspondence
- Program assessments and progress tracking
- Third-party integrations for payment processing
Legal Basis for Data Processing
We process your personal data based on the following legal grounds:
- Consent: When you voluntarily provide information or agree to marketing communications
- Contract Performance: To deliver our educational services and programs
- Legitimate Interest: To improve our services and provide relevant content
- Legal Obligation: To comply with applicable laws and regulations
Data Retention Periods
We retain your personal information for different periods depending on the type of data and purpose:
- Contact Information: Retained while you remain interested in our services
- Program Records: Kept for 7 years after program completion for certification purposes
- Financial Records: Retained for 7 years as required by New Zealand law
- Marketing Data: Deleted within 2 years of last engagement unless consent is renewed
- Website Analytics: Anonymized after 26 months
How We Use Your Information
Service Delivery and Support
We use your personal information primarily to provide and improve our emotional intelligence education services:
- Process program applications and enrollment
- Deliver personalized learning experiences and content
- Provide customer support and respond to inquiries
- Track progress and provide assessment feedback
- Issue certificates and maintain educational records
- Facilitate communication between participants and facilitators
Communication and Marketing
With your consent, we may use your information to keep you informed about our services and opportunities:
- Send program updates and educational newsletters
- Notify you about new courses and special offers
- Share relevant emotional intelligence resources and research
- Invite you to events, workshops, and community activities
- Request feedback on our programs and services
Data Sharing with Third Parties
We may share your information with trusted third parties in limited circumstances:
- Service Providers: Payment processors, analytics providers, and technical support
- Legal Requirements: When required by law or to protect our legal rights
- Business Transfers: In the event of a merger, acquisition, or business sale
- Certification Bodies: To verify completion of accredited programs
- Emergency Situations: To protect the safety and wellbeing of participants
We never sell or rent your personal information to third parties for their marketing purposes.
Website Analytics and Improvement
We analyze website usage to enhance your experience and improve our services:
- Understand how visitors navigate and use our website
- Identify popular content and optimize user experience
- Detect and prevent technical issues or security threats
- Measure the effectiveness of our marketing campaigns
- Develop new features and improve existing functionality
How We Protect Your Data
Security Measures in Place
We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
- SSL encryption for all data transmission and website communications
- Secure cloud storage with enterprise-grade security protocols
- Regular security audits and vulnerability assessments
- Multi-factor authentication for staff access to sensitive data
- Automated backup systems with encrypted storage
- Secure payment processing through certified providers
Data Encryption and Storage
Your data is protected through advanced encryption and secure storage practices:
- AES-256 encryption for data at rest and in transit
- Secure servers located in certified data centers
- Regular encryption key rotation and management
- Isolated database environments with restricted access
- Comprehensive data loss prevention measures
Access Controls and Monitoring
We maintain strict controls over who can access your personal information:
- Role-based access controls limiting data access to authorized personnel only
- Continuous monitoring of system access and data usage
- Regular staff training on data protection and security protocols
- Audit trails tracking all data access and modifications
- Immediate revocation of access for former staff members
Breach Notification Procedures
In the unlikely event of a data breach, we have procedures in place to respond quickly and transparently:
- Immediate investigation and containment of any security incident
- Assessment of affected data and potential impact
- Notification to authorities within 72 hours as required by law
- Direct communication to affected individuals without undue delay
- Comprehensive remediation and prevention measures
- Regular review and improvement of security protocols
Your Privacy Rights
Under New Zealand's Privacy Act 2020, you have several important rights regarding your personal information. We are committed to facilitating the exercise of these rights in a timely and transparent manner.
Right to Access Personal Data
You have the right to request confirmation about whether we process your personal data and to access that data. We will provide you with a copy of your personal information in a commonly used electronic format.
- Request details about data processing activities
- Obtain copies of your personal information
- Understand the sources of your data
- Learn about data sharing arrangements
Right to Rectification and Erasure
You can request corrections to inaccurate personal data or ask us to delete your information when it's no longer necessary for the purposes for which it was collected.
- Correct outdated or incorrect information
- Request deletion of unnecessary data
- Update your contact preferences
- Remove consent for specific processing activities
Right to Data Portability
Where technically feasible, you have the right to receive your personal data in a structured, commonly used format and to transmit that data to another organization.
- Export your program progress and achievements
- Transfer learning records to other institutions
- Obtain machine-readable copies of your data
Right to Object to Processing
You have the right to object to certain types of data processing, particularly for direct marketing purposes or where processing is based on legitimate interests.
- Opt out of marketing communications
- Object to profiling for marketing purposes
- Request cessation of specific processing activities
How to Exercise Your Rights
To exercise any of these rights, please contact us through our website contact form or reach out directly. We will respond to your request within 20 working days as required by New Zealand law.
Required Information: Please provide your full name and sufficient details to verify your identity and locate your records.
Response Time: We aim to respond within 10 working days, with a maximum of 20 working days for complex requests.
No Cost: Exercising your privacy rights is free of charge, though we may charge reasonable fees for excessive or repetitive requests.